Ph.D, MBA, PGDM, MA, B.Com
An academic leader, researcher, consultant, and marketing professional with over 25 years of combined corporate and academic experience.
He currently contributes to management education through leadership roles in academic administration, research promotion, curriculum development, innovation initiatives, faculty mentoring, and industry-academia collaboration. His experience spans HOD responsibilities, AICTE-approved PGDM coordination, accreditation support, admissions, placements, executive education, and international academic partnerships.
Prior to academia, he held senior leadership roles in marketing, branding, and business development with organizations including Yokohama Off Highway Tires, Kohler, NRB Bearings, and WAM India.
Dr. Mandal’s research interests include Digital Marketing, Consumer Behaviour, Neuromarketing, Strategic Branding, B2B Marketing, and Behavioural Economics. He has published extensively in SCOPUS, ABDC, UGC CARE, and peer-reviewed journals, authored and edited books, filed patents, and guided doctoral scholars.
His professional mission is to bridge industry and academia by fostering innovation, research excellence, employability, and institutional growth.
Linkedin: @pinakimandal
Books:
- Unveiling the Global Wisdom – Read here
- Small book on B2B Business Ideas – Read here
- Digital Strategic Decision Making and Management – Read here
- Marketing in the Digital Age: Strategies for Branding and Growth – Read here
ORCID: 0009-0000-4158-6755
